Shenseea is the new brand ambassador for Pepsi Jamaica however Ishawna isn’t here for it according to sources.
The Tropixs Dancehall sources say, the ‘Jiggle Jiggle’ singer and the controversial Dancehall artist were the two up for the title however Shenseea walked away with the new payout and endorsement deal due to the risk associated with Ishawna’s raunchy personality.
The company made the announcement on Saturday, “Done deal! Mitchell Watson (front right), Marketing Manager, Pepsi-Cola Jamaica is all smiles with dancehall artiste Shensea (front left) after officially signing endorsement contract with the 20-year old fast-rising singjay. Looking on are Elizabeth Swaby, Brand Manager, Carbonated Beverages and Romeich Major, Chief Executive Officer, Romeich Entertainment.,” they wrote online.
Sources close to the former Downsound Records singer says Ishawna would’ve been a better fit for the job as she made the brand a lot of money last month when she dropped her ‘Equal Rights’ singer however the company is afraid of taking risks.
“Goodie [Ishawna] was the better candidate but dem fraid because muma raw so i kinda understand how the business good,” the source said. “More opportunities will come again but wi feel away nah guh lie but congrats to Shenseea same way a woman time now.”